Market Strategies

  • brand positioning, repositioning and stretch
  • brand architecture and portfolio management
  • long-term marketing plans

Market Innovations

  • product and services’ innovations
  • creating new market categories
  • innovative branding solutions

Market Analyses

  • macromarketing quant/qual analyses
  • cultural semiotics and foresight
  • omnichannel consumer research
Krzysztof Bąk / Stratosfera head of research / strategy consultant Krzysztof Bąk His job is to understand people. He analyzes cultural phenomena, hard data, talks to people, does ethnographic observations. His tools are conversations and projective techniques, but also mathematics and databases. He has 25 years of experience in consumer research and strategy consulting. He is a clinical psychologist with psychoanalytic background.
Jane Beaton / Stratosfera business director UK / strategy consultant Jane Beaton She is based in London and specializes in qualitative consumer insight and brand development. She has over 20 years of experience gained at Added Value. She is a psychologist and an amateur mixologist.
Anna Gonera / Stratosfera strategy consultant Anna Gonera She specializes in market and cultural analysis and complex market strategies. Graduate of Political Science at University of Lodz and Total Design Management postgraduate studies at Warsaw University of Technology and Institute of Industrial Design. Before Stratosfera she worked as a strategist for Deloitte Consulting, McCann Worldgroup and K2 Internet.
Agnieszka Grynkiewicz / Stratosfera founding partner / semiotic expert Agnieszka Grynkiewicz She has over 20 years of experience in strategy. In the past, a strategist in international advertising agencies. She specializes in semiotic cultural research and group innovation techniques.
Professional dog trainer.
Marcin Kołczyński / Stratosfera business strategy consultant Marcin Kołczyński He has over 25 years experience in business strategy and market analysis. He worked in strategic management of large telco operators and as a business advisor. His key area of specialisation is design of digital business models, identifying new markets, products and service areas, customer needs analysis, helping companies to develop their mission and vision.
Monika Kowalewska / Stratosfera managing director / strategy consultant Monika Kowalewska She manages our company. For many years she was a strategist in Stratosfera, and also headed Superbrands in Poland. Psychologist and a single-handicap golfer.
Jing Li / Stratosfera business director China / strategy consultant Jing Li She is based in Shanghai and specializes in brand and communication strategy. Jing has 15 years of experience in strategic planning at major 4A agencies such as TBWA, Ogilvy, BBDO, Publicis, Saatchi&Saatchi and Lowe.
Krzysztof Najder / Stratosfera founding partner / Chief Strategy Officer Krzysztof Najder He has over 30 years of experience in marketing communication and strategy. In the past, Creative Director and Strategy Director in international advertising agencies. University lecturer, doctor of psychology.
Irina Poznysheva / Stratosfera business director Russia / strategy consultant Irina Poznysheva She is based in Moscow and specializes in qualitative and cultural insight. She holds a PhD in Economics, Master Degree in Marketing and Degree in Psychology. Irina has over 15 years of experience in brand strategy – gained at Y&R and Added Value.
Zofia Smełka-Leszczyńska / Stratosfera strategy consultant Zofia Smełka-Leszczyńska She is a cognitive psychologist, culture semiotician, service designer, and PhD candidate in Institute of Polish Culture at Warsaw University. Since 2007 she’s been creating integrated marketing communications in agencies such as Team One, G7, McCann, Havas and K2.
Mikołaj Tyborowski / Stratosfera strategy consultant Mikołaj Tyborowski He is responsible for brand strategies, marketing analyses and consumer research. Graduate of Organizational Sociology at University of Amsterdam and University of Warsaw, graduate of Service Design postgraduate studies. Before Stratosfera he worked for advisory companies - Deloitte Consulting and AON Hewitt.
  • head of research / strategy consultant Krzysztof Bąk His job is to understand people. He analyzes cultural phenomena, hard data, talks to people, does ethnographic observations. His tools are conversations and projective techniques, but also mathematics and databases. He has 25 years of experience in consumer research and strategy consulting. He is clinical psychologist with psychoanalytic background. Krzysztof Bąk / Stratosfera
  • business director UK / strategy consultant Jane Beaton She is based in London and specializes in qualitative consumer insight and brand development. She has over 20 years of experience gained at Added Value. She is a psychologist and an amateur mixologist. Jane Beaton / Stratosfera
  • strategy consultant Anna Gonera She specializes in market and cultural analysis and complex market strategies. Graduate of Political Science at University of Lodz and Total Design Management postgraduate studies at Warsaw University of Technology and Institute of Industrial Design. Before Stratosfera she worked as a strategist for Deloitte Consulting, McCann Worldgroup and K2 Internet. Anna Gonera / Stratosfera
  • founding partner / semiotic expert Agnieszka Grynkiewicz She has over 20 years of experience in strategy. In the past, a strategist in international advertising agencies. She specializes in semiotic cultural research and group innovation techniques.
    Professional dog trainer.
    Agnieszka Grynkiewicz / Stratosfera
  • business strategy consultant Marcin Kołczyński He has over 25 years experience in business strategy and market analysis. He worked in strategic management of large telco operators and as a business advisor for companies in financial industry, high tech and media, professional services. His key area of specialisation is design of digital business models, identifying new markets, products and service areas, customer needs analysis, helping companies to develop their mission and vision. Marcin Kołczyński / Stratosfera
  • managing director / strategy consultant Monika Kowalewska She manages our company. For many years she was a strategist in Stratosfera, and also headed Superbrands in Poland. Psychologist and a single-handicap golfer. Monika Kowalewska / Stratosfera
  • business director China / strategy consultant Jing Li She is based in Shanghai and specializes in brand and communication strategy. Jing has 15 years of experience in strategic planning at major 4A agencies such as TBWA, Ogilvy, BBDO, Publicis, Saatchi&Saatchi and Lowe. Jing Li / Stratosfera
  • founding partner / Chief Strategy Officer Krzysztof Najder He has over 30 years of experience in marketing communication and strategy. In the past, Creative Director and Strategy Director in international advertising agencies. University lecturer, doctor of psychology. Krzysztof Najder / Stratosfera
  • business director Russia / strategy consultant Irina Poznysheva She is based in Moscow and specializes in qualitative and cultural insight. She holds a PhD in Economics, Master Degree in Marketing and Degree in Psychology. Irina has over 15 years of experience in brand strategy – gained at Y&R and Added Value. Irina Poznysheva / Stratosfera
  • strategy consultant Zofia Smełka-Leszczyńska She is a cognitive psychologist, culture semiotician, service designer, and PhD candidate in Institute of Polish Culture at Warsaw University. Since 2007 she’s been creating integrated marketing communications in agencies such as Team One, G7, McCann, Havas and K2. Zofia Smełka-Leszczyńska / Stratosfera
  • strategy consultant Mikołaj Tyborowski He is responsible for brand strategies, marketing analyses and consumer research. Graduate of Organizational Sociology at University of Amsterdam and University of Warsaw, graduate of Service Design postgraduate studies. Before Stratosfera he worked for advisory companies - Deloitte Consulting and AON Hewitt. Mikołaj Tyborowski / Stratosfera
Managing Director Monika Kowalewska tel.: +48 602 302 417
email: m.kowalewska@stratosfera.com
address: Ząbkowska 31, 03-736 Warsaw, Poland
Monika Kowalewska / Stratosfera
Data Protection Officer Joanna Piwek email: ochronadanych@brandnewgalaxy.com